Let’s address the elephant in the room: the fear that AI is going to replace your job, your business, or your entire industry.

But here’s the reality I’ve come to learn running a digital agency in 2024:
AI won’t replace you. But someone using AI will.

When ChatGPT first came out, I was skeptical. But once I started testing it in my workflows—copywriting, proposals, onboarding emails, follow-ups—I realized something powerful: AI isn’t a threat. It’s a tool. And when used right, it’s a serious advantage.

Here’s how I use AI in my business right now:

✅ Proposal Writing in Minutes
Instead of spending hours writing proposals from scratch, I feed client notes into a prompt I’ve refined over time. ChatGPT spits out a draft, and I polish it in under 15 minutes.

✅ Website Copy from Client Intake Forms
Clients fill out onboarding questions. I turn those answers into homepage, about, and services page content within the hour. No more copywriter back-and-forth for days.

✅ Automated Follow-Ups That Don’t Sound Robotic
I use AI to write missed-call text backs, nurture sequences, and booking reminders that feel personal—and then I automate them using Go High Level.

✅ Creative Content on Command
Need 10 headline ideas for a landing page? 5 ad hooks? 3 versions of an email subject line? Done in seconds. That speed gives me a competitive edge.

The Real Value: Time + Focus

All of this means I spend less time doing the tedious stuff and more time doing what actually grows the business:

• Building relationships
  
  
• Closing deals
  
  
• Thinking strategically
  
  

AI didn’t replace me. It amplified me.

Final Thought

If you’re afraid of AI, it’s probably because you haven’t used it the right way yet.
Don’t wait for it to take your job—start using it to elevate how you work.

Need help getting started? Drop a comment or message me—I’m happy to share the prompts I use.