Let’s be honest—AI tools like ChatGPT, Midjourney, and Go High Level are changing the game for marketing agencies.

But here’s the truth most people miss:
AI can do the work, but it can’t make the decisions.

That’s why the agencies that win in the future won’t be the ones that rely 100% on AI.
They’ll be the ones that combine AI with real strategy, human insight, and client relationships.

What AI Does Best

AI is a beast when it comes to:

• Writing 10 versions of a headline in seconds
  
  
• Building email nurture sequences on autopilot
  
  
• Creating social posts or video scripts with a single prompt
  
  
• Analyzing large chunks of data and summarizing it clearly
  
  

At my agency, we use AI every single day to speed up execution. It’s our engine.

What Humans Still Do Better

But the soul of the campaign? The angle? The decision of which version of the message will resonate with that audience at this time?

That’s still human.

Here’s what I still do myself—or guide closely:

• Understand client goals and pain points
  
  
• Craft the big idea behind a campaign
  
  
• Choose when, where, and how to deliver that message
  
  
• Build trust and connection with clients through real conversation
  
  

Together, It’s a Superpower

AI gives me leverage. Strategy gives me results.

It’s not about replacing humans—it’s about freeing us up to focus on the parts only we can do.

So while others are debating if AI will replace agencies, I’m building one that’s powered by both.
Because in the next 12 months, the most dangerous agency won’t be the biggest—it’ll be the smartest.

If you’re building an agency or service business, start asking yourself:

“What can AI do for me—so I can focus on what only I can do?”

That’s the formula. And it’s already working.

Want to see how I pair AI + strategy in client campaigns? Drop me a message and I’ll show you behind the scenes.